Graphic Design & Content Manager
Position Summary
Meals on Wheels America seeks a collaborative, detail-oriented, and proactive Graphic Design & Content Manager to lead content management and services and conduct graphic design for the Creative unit within the Marketing and Communications department. Reporting to the Creative Director, Marketing, and working closely with colleagues across Marketing & Communications, Development, and Membership, this position manages content, digital asset management systems, multiplatform assets and conducts graphic design to ensure that the best assets are efficiently collected, shared and organized for key stakeholders inside the department and across the organization.
This is an Arlington, VA-based flexible hybrid, working role. There is no weekly in-office requirement, however the ability to visit the office as needed is required.
Duties and Responsibilities
Content
-Using Marketing and Communications calendar, take initiative to determine content that is needed by the organization for key stakeholders, manage the acquisition of that content, and curate collections for campaigns and projects.
-Manage and organize content including brand assets, brand guidelines, briefs, photos, videos, and legal releases, and all brand assets used for graphic design.
-Track down assets and approvals, traffic finished assets to agencies, business partners, and the Digital Asset Management System (DAM - Brandfolder).
-Collaborate with creative designers, team members, and cross-departmental partners to assist with cohesive marketing initiatives.
-Manage marketing partner brand support, including asset provision and Digital Asset Management (DAM – Brandfolder) system management.
-Manage member brand support, including asset provision and DAM for members and brand adopters.
-Manage process by which team acquires new assets from third party sources such as Getty, or Adobe, freelancers, etc.
-Review analytics and qualitative feedback on content needs and use and improve the content and systems to better position the organization to achieve its goals.
-Independently work with online resources and software providers to improve the use of Brandfolder and Monday.com and solve problems as needed.
Design
-Graphically design content for marketing, communications, fundraising and advocacy using the Adobe Creative Suite (primary), Canva and analogous apps.
-Manage, design and maintain graphic design asset files.
-Review digital marketing (social posts, emails, ads, etc) and edit or provide feedback.
-Design print and digital marketing collateral that aligns with brand standards, including web ads, reports, content updates, email blasts, and social media graphics.
-Develop and improve templates for the creative team, internal units (e.g., social media), business partners, staff (MS Powerpoint, Word, etc) and brand adopters (members).
Coordination
-Contribute to the maintenance and improvement of creative service operations with Brandfolder and applications such as Monday.com.
-Provide support for Marketing and Communications department ordering, shipping, printing, invoice payments, and RFP processes.
-Drive process improvements and efficiency across creative and marketing workflows.
-Perform other duties as assigned to support the Marketing and Communications department.
Qualifications & Requirements
-Bachelor’s degree and 3+ years of experience in an in-house design team or agency in design/production/project management or relevant experience preferred.
-Proficient knowledge of digital asset management systems, Brandfolder is preferred.
-Proficient knowledge of Adobe Creative Suite (Illustrator, InDesign, Photoshop, Premiere Pro, and After Effects) and Canva/Affinity.
-Expert proficiency of Adobe InDesign including best practice use of styles, frames, color management, automatic contents and other efficiency features.
-Modern minimalist or Swiss design aesthetic and foundational design principles well demonstrated in an online portfolio.
-Ability to learn and manage work management software applications (e.g., Brandfolder and Monday.com).
-Demonstrated experience establishing and implementing efficient work processes with a variety of stakeholders.
-Proactive client service orientation with the ability to anticipate needs based upon planned organizational initiatives, manage multiple tasks and set priorities in a dynamic environment.
-Exceptional written and verbal communication skills, adaptable to diverse audiences.
-Sound, independent judgment to anticipate and escalate issues, including project blockers, technical risks, and team dynamics.
-Effective listener and collaborator committed to stakeholder satisfaction.
-Models the Association's cultural attributes of Collaboration, Accountability, Respect, Empowerment and Service (C.A.R.E.S.)
Candidates meeting 75% or more of the above qualifications should apply.
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Company Description:
Meals on Wheels America is the leadership organization supporting the more than 5,000 community-based programs across the country that are dedicated to addressing senior hunger and isolation. Powered by a dedicated volunteer workforce, this network delivers a comprehensive solution that begins with a meal and is proven to enable independence and well-being through the additional benefits of tailored nutrition, social connection, safety and much more. By providing funding, programming, education, research and advocacy, Meals on Wheels America empowers its local member programs to strengthen their communities, one senior at a time. For more information, or to find a Meals on Wheels provider near you, visit www.mealsonwheelsamerica.org.
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